Business research methods Essay Example | Topics and Well Written Essays - 2250 words

Business research methods - Essay Example Sports events have become big business generating huge income from sports related entertainment and tourism events. In the UK, sports event management has become a threshold for creating economic rejuvenation of many of the UK cities. It is interesting to observe how Manchester appeared on the global horizon by holding the Commonwealth Games. Sports provide scope for urban renewal by developing commercial infrastructure and conducting of cultural and educational events and celebration (Getz 2007). Now-a-days, each major city has sports tour agencies with a specialised workforce aspiring to compete for organising global sports events. The cross-roads of sport management and sport studies with tourism tackles two main themes: sport events for the benefit of sports people and their fans and another active type of sports that needs travelling like skiing and other adventure sports (Getz 2007). Sports & Corporate Group Travel is also one such UK based tour operator company holding sports events such as rugby, cricket, swimming, football, water polo and ice hockey. It conducts sports tours, camps, tournaments and corporate tours and events. 1. ... Normally, customers’ perception is high for such companies that avoid failure than those companies that take recovery measures later (McCollough et al. 2000). Regarding major research questions on event tourism, people state their responses through behavioural, emotional and cognitive means. Possible research methods of knowing their perceptions on the tour event could be analysis of the related texts and self-reporting by them. Researchers can conduct in-depth interviews directly or through participants’ observations. Customers of event tour operator companies can provide sampling of their experiences; it could be diary or time-sampling with a unique set of questions. Routine consumer and market surveys can also help in analysing consumer behaviour and responses (Getz 2007). Velazquez et al. (2011) have researched on the loyalty aspect in tourism for tour operators to construct strategies to help tourism companies focussed on customer relationships. They have researche d on attitudinal and behavioural approaches for customer satisfaction, quality of service, value and customer loyalty. Davidow (2003) has summed up the research on customer complaint handling and how organisations’ responses affect customer attitude after registering complaints. Responses of the companies have been divided into 6 dimensions of timeliness, assistance, damage control, regret, credibility, and consideration for the complainants. Andreassen (2001) has used the method of posttest-only design with nonequivalent groups, called ex post facto. Dissatisfaction studies have been made that included dissatisfied but not complaining customers. Less research has been made on analysing recovery functions and their effect on corporate identity or